If you're fantasizing about building an agent team so you can sit back and watch users and revenue grow on their own, you've got it very wrong. I know there are a lot of people posting right now about how much money AI made them, or how many followers AI got them for them — either they're lying, or they spent an enormous amount of time training that AI to do the work.

My take: AI can only speed up how fast you find the path that works. The call is still yours.

Last week I sat in on an online session from Zapier and Clay about how they grow through social media. In the Q&A, someone asked how they use AI these days. Almost every one of them said they don't really depend on AI. They use it to dramatically speed things up, or to visualize results really well. But the core decisions aren't made by AI. (The session was long and packed with substance — I'm still writing up my notes.)

For senior marketing, you have to keep your feel for it

You can't let your AI understand your prospects better than you do — if it does, the role should go to the AI. Your customers' pain and needs — you have to be able to say them out loud, not have to look at some long report AI hands you every time. You need to sit inside the customer quotes AI feeds you and feel what they're feeling.

Feel is really just empathy. That's something only humans have.

An example: I'll have Codex browse Reddit for me and pull together what my prospects are saying is painful, and Codex hands it back to me organized. But what I actually reply with, I have to think through myself. That's how you actually feel the pain your customer is in — and then you can have a real conversation with them.

Customers aren't going to pay because of the AI video or image you made

This is something I figured out recently. I'm sure when you scroll short videos, you've come across cute little cats and dogs dancing — very short clips that somehow have tens of thousands of likes. You probably liked them too, and were amazed AI can make videos like that now. But look, the audience for that kind of video is not your customer.

You all know a B2B customer's decision cycle is long — they usually have to read your product materials, compare you against competitors, run a trial, and discuss internally before they commit. You might generate a product intro demo or an animation with AI, but the customer is absolutely not going to buy your product because of that video. Making people laugh with an AI video is easy. Making a B-end customer pay for something? Not likely. You can't expect someone to see a fake thing and then hand you real money for it. There's still a gap between what AI delivers and what a product actually delivers.

我的看法是，AI只是能加速你找到成功的路，但是决定权还是在你。

对于Senior Marketing来说，你需要保持触感

触感其实就是共情，这是人才有的能力。

客户不会因为你做的AI 视频/图片买单