GTM playbooks, growth experiments, and the messy reality of building with AI agents. New post every 2–3 days.

What kind of people do you actually need to do growth now? You might get a little clarity after reading this.

AI helped me generate $1M in revenue! You're sick of hearing that. My take on what AI actually does: use it, don't depend on it.

AI helped me generate $1M in revenue! You're sick of hearing that. My take on what AI actually does: use it, don't depend on it.

Klaviyo is the one company in our industry that genuinely earns the title of "the client." What its market position — and its agency ecosystem — teaches the rest of us.


