The Blog

Notes from a marketer who ships.

GTM playbooks, growth experiments, and the messy reality of building with AI agents. New post every 2–3 days.

Two New Roles Growth Teams Will Need This Year
Featured GTM Growth

Two New Roles Growth Teams Will Need This Year

What kind of people do you actually need to do growth now? You might get a little clarity after reading this.

Sep 16, 2026 3 min read
Can marketing actually trust the results AI brings?
Growth GTM

Can marketing actually trust the results AI brings?

AI helped me generate $1M in revenue! You're sick of hearing that. My take on what AI actually does: use it, don't depend on it.

Aug 26, 2026 4 min read
Can marketing actually trust the results AI brings?
Growth GTM

Can marketing actually trust the results AI brings?

AI helped me generate $1M in revenue! You're sick of hearing that. My take on what AI actually does: use it, don't depend on it.

Aug 26, 2026 4 min read
When does a SaaS company become the client? A lesson from Klaviyo's market position
Industry Notes

What does it mean when a SaaS company becomes the "client"?

Klaviyo is the one company in our industry that genuinely earns the title of "the client." What its market position — and its agency ecosystem — teaches the rest of us.

Aug 18, 2026 6 min read
AI-era B2B marketing — bold, outbound, full-stack
GTMAI Agents

What qualified B2B marketing should look like in the AI era

Aug 14, 20265 min read
SEO to GEO — from ranking to being cited
GEOGrowth

Which channels actually improve your product's visibility in AI answers?

Aug 12, 20263 min read
Product x Region Marketing — independent, interdependent
GTMPlaybooks

What's the difference between Product Marketing and Region Marketing?

Aug 10, 20264 min read